Floward, the go-to online flowers and gifts delivery destination in MENA and UK, has launched its Father’s Day campaign dubbed ‘Appreciate Fathers Everywhere’ on June 11, in celebration of all fathers around the world.
The campaign features a heartfelt video showcasing the invaluable contributions and sacrifices that fathers make, as well as their efforts in providing love, guidance, and support for their families. Through this campaign, Floward aims to encourage individuals to express their gratitude and love by presenting fathers and father-figures in their lives with thoughtful gifts with meaningful messages.
You can view the video here:
Floward also launched a special Father’s Day collection that includes an extensive range of thoughtfully selected gifts and flower arrangements designed with fathers in mind. The Father’s Day collection is available to order on Floward’s app and website.
The campaign will also be accompanied by various offline activations as a way for Floward to spread joy and build connections with its communities.
Notably, Floward was one of the first companies in the region to celebrate Father’s Day with its viral campaign from a few years ago. This campaign is part of Floward’s on-going efforts to keep raising awareness about the importance of this day and celebrating fathers in our lives.
Established in 2017, Floward is a full-fledged e-commerce solution that offers prime fresh-cut flowers sourced from the best growers and farmers around the world and arranged locally by a team of florists and designers. Floward also offers cakes, chocolate and perfumes curated by the region’s most exciting designers bundled with its flower arrangements and manages last-mile same-day delivery to ensure the best customer experience.