our story

Who we are

Floward is the leading online flowers and gifting company in the Middle East and the UK. Our company was founded in 2017, and within five years we expanded our operations to include nine countries.

At Floward, we pride ourselves on creating a seamless and innovative experience for our customers and we love making the process of sending flowers and gifts as enjoyable as receiving them.

We make sure to source our flowers daily from the best ethical growers and farmers around the world to create one of a kind stunning arrangements and plants that fit every occasion.

We are known for our flower arrangements, but we made great partnerships with local and international brands in all our communities to offer our clients a wide range of gifts including chocolate, perfumes, cakes, jewellery, and more.

Operating in around 40 cities in nine countries across the MENA region and London, UK, we guarantee same-day delivery across the board through our own refrigerated fleet to ensure that gifts and arrangements arrive fresh to the customer.


To bring joy, convenience, and thoughtfulness to gifting.


To be the world’s most innovative and reliable destination for all gift-givers.

our values





our locations