Floward, the go-to online flowers and gifts delivery destination in MENA and UK, had the honour of welcoming H.E. Eng. Abdullah Alswaha, Minister of Communications and Information Technology in the Kingdom of Saudi Arabia, to its Riyadh office today.
The visit was marked by a warm reception from Floward’s Chairman and CEO, Mr. Abdulaziz B. Al Loughani, and Chief Operating Officer, Mr. Mohammed Al Arifi. H.E. Eng. Alswaha toured the office and fulfillment centre, where he met with several team members and discussed Floward’s growth, its contribution to the Kingdom’s digital transformation, and its pioneering approach to gifting and e-commerce.
During the visit, the Minister commended Floward for being a standout example of a tech-driven Saudi startup, recognizing its role in reshaping the gifting experience and contributing to the Kingdom’s vision of a thriving digital economy.
Chairman & CEO of Floward, Mr. Abdulaziz B. Al Loughani said: “We were honoured to host H.E. Eng. Abdullah Alswaha at our office today. His words of support and recognition inspire us to keep innovating. Floward is proud to be part of the Kingdom’s vibrant tech ecosystem, and we are committed to supporting the Kingdom’s Vision 2030 by continuing to enhance the online gifting experience and expanding our impact across Saudi Arabia and the region.”
Floward continues to invest in innovation, customer experience, and local talent to reinforce its leadership in the e-commerce and gifting space in the region.
Established in 2017, Floward is a full-fledged e-commerce solution that offers prime fresh-cut flowers sourced from the best growers and farmers around the world and arranged locally by a team of florists and designers. Floward also offers cakes, chocolate and perfumes curated by the region’s most exciting designers bundled with its flower arrangements and manages last-mile same-day delivery to ensure the best customer experience.