In a first-of-its-kind collaboration, Floward and Boubyan Bank have announced the launch of the “Floward Card,” a prepaid bank card developed in partnership with Visa. The card is the first of its kind in Kuwait and is approved by the Central Bank of Kuwait, marking a significant step forward in the evolution of digital gifting and its integration with innovative financial services.
This launch introduces a new model in the gifting space, redefining traditional cash gifting by offering a solution that combines elegance, flexibility, and convenience within a secure digital framework, aligned with the highest regulatory standards. It reflects the growing convergence between e-commerce and fintech, and the increasing demand for more seamless and meaningful gifting experiences.
The partnership was announced during a signing ceremony attended by Mr. Abdullah Al Majhem, Deputy CEO – Private and Consumer Banking at Boubyan Bank, and Mr. Abdulaziz B. Al Loughani, Chairman & CEO of Floward, alongside senior executives from both organizations. The event highlighted the vision behind the collaboration and its role in delivering a differentiated gifting experience in the Kuwaiti market.
Representing Boubyan Bank were Saleh Al Mansour, General Manager; Bashar Al Doub, General Manager – Personal Banking; and Khaled Al Shammari, General Manager – Direct Banking Channels. From Floward, attendees included Sayed Abbas Al Mohri, Chief Financial Officer; Mohammed Mousa, Chief Marketing Officer; Khaled Al Sharikh, Strategy Director; and Bader Al Othman, Floward Kuwait Manager.
The Floward Card functions as a prepaid bank card offered within Floward’s curated gift bundles, allowing recipients the freedom to shop anytime, anywhere, whether online or at point-of-sale locations across all merchants that accept Visa cards.
Boubyan Bank: Driving Innovation
Commenting on the launch, Abdullah Al Majhem stated that the introduction of the Floward Card reflects Boubyan Bank’s commitment to innovation and its focus on developing products that meet evolving customer expectations.
He added that the collaboration with Floward initially began through exclusive customer offers, and has now evolved into a more advanced partnership, resulting in a new solution supported by Boubyan’s technical and operational capabilities. This ensures ease of use, efficiency, and a refined gifting experience that aligns with customers’ changing lifestyles.
Al Majhem also emphasized Boubyan’s continuous efforts to listen to its customers and deliver practical, user-friendly solutions through partnerships with promising digital platforms, ultimately creating meaningful value.
He further noted that this initiative builds on Boubyan’s ongoing partnership with Visa to develop innovative financial solutions and enhance customer experience, expressing pride in launching a product that reflects strong collaboration between partners in delivering something new to the Kuwaiti market.
A New Chapter in Gifting – Floward
From his side, Abdulaziz B. Al Loughani commented: “We are proud to introduce one of our latest innovations in Kuwait through the Floward Card, approved by the Central Bank of Kuwait and launched in collaboration with Boubyan Bank and Visa. This step reflects our continued commitment to developing modern gifting solutions that meet our customers’ evolving expectations.”
He added that the Floward Card, as a prepaid solution, offers recipients complete flexibility to shop at any time and from anywhere, elevating the concept of traditional cash gifting into a more refined and personal experience. The card is presented as part of Floward’s signature flower arrangements, transforming gifting into a complete and memorable moment.
Al Loughani also highlighted that partnering with Boubyan Bank, one of Kuwait’s most trusted and innovative financial institutions, reinforces Floward’s focus on delivering a product that combines security, ease, and credibility.
He concluded by emphasizing that innovation remains at the core of Floward’s strategy, with the Floward Card representing another step in redefining gifting experiences to make them more seamless and meaningful.
Customers in Kuwait can order the Floward Card through the Floward app or website starting February, as part of curated gift bundles designed to offer a complete and elevated gifting experience.