As part of our Breast Cancer Awareness Campaign in 2023, we launched our “Pink October” collection and donated 10% of its proceeds to the following organizations and hospitals:
- Zahra Association in Saudi Arabia
- Al Jalila Foundation in the United Arab Emirates
- The King Hussein Cancer Foundation (KHCF) in Jordan
- Baheya Hospital in Egypt
- Qatar Cancer Society in Qatar
- Al-Sidra Association in Kuwait
- Oman Cancer Association in Oman
- Think Pink – Bahrain Cancer Society in Bahrain
We also participated in multiple initiatives that support breast cancer patients and survivors, and raise awareness about the disease throughout the month of October.
We sponsored Qatar Cancer Society’s charity gathering “You Are Not Alone”, which featured an engaging panel discussion, educational presentations, and a range of fundraising activities all united under the common goal of promoting the importance of early detection and research efforts in the fight against breast cancer.
In Kuwait, we collaborated with National Bank of Kuwait (NBK) and gave away flower bouquets to patients at the Hussain Makki Juma Center, in addition to decorating the bank’s premises with flower arrangements. We also held our annual flower arrangements workshop with Kuwait Cancer Control Center (KCCC).
In Oman, we distributed flowers at the Mall of Oman in collaboration with Oman Cancer Association. Additionally, we gave away flowers to cancer patients and their families at Sultan Qaboos Comprehensive Cancer Care and Research Centre (SQCCCRC).
Lastly, we collaborated with Al Bilad, the Bahraini newspaper to sponsor their Breast Cancer Awareness event. It featured a lecture promoting the importance of early detection, speeches from cancer survivors, and a flower arranging competition.