To celebrate Ramadan of 2023 in the Kingdom of Saudi Arabia, we participated in multiple CSR initiatives to support our communities, as well as to spread love and joy in this holy month. The initiatives consisted of the following:
1. We collaborated with our partner of 2 years, SEEN Foundation and restored the house of a Saudi family in the city of Riyadh. Our colleagues at Floward volunteered to help in this initiative that took place from sun-down till midnight. We also gave out valuable gifts and flowers to the family, workers, and volunteers as a gesture of our appreciation for their hard work and efforts.
2. For Social Responsibility Day – which occurs on the 23rd of March every year – we collaborated with Hayat Charity Association in Al Madinah Al Munawwarah, that provides medical assistance to people in need, and gave away flowers to the patients.
3. We collaborated with Keswa Aisha which is an association that collects donations of clothes; segregates, cleans and then distributes them in a bazar before Eid. Families in need were able to collect Eid clothes for them and their children from the bazar. We had a booth at the bazar where we gave away 5,000 flowers to the families who visited.