Floward: A strategic partner to “Riyadi” in Medina

Floward, the go-to online flowers and gifts delivery destination in MENA and UK, partnered with Taibah University in Medina as a strategic partner to support its “Riyadi” (Entrepreneur) Initiative held as part of the Global Entrepreneurship Week on November 16-17 at the Convention Center at the university.  

As a pioneer in e-commerce, this partnership comes as part of Floward’s strategy to support its communities, the youth and entrepreneurship. During the two days, Floward decorated the center and distributed flowers to the attendees, including entrepreneurs, students, guests, and others. 

Floward believes that innovation and creativity are among the most important qualities that individuals and companies can enjoy, and this concept is embedded in the culture of Floward. The brand is one of the most innovative companies in terms of services, products, media campaigns and social responsibility. It is keen to encourage all members of its team to be creative and present their ideas that may contribute to the company’s growth, regardless of their career field. 

Established in 2017, Floward is a full-fledged e-commerce solution that offers prime fresh-cut flowers sourced from the best growers and farmers around the world and arranged locally by a team of florists and designers. Floward also offers cakes, chocolate and perfumes curated by the region’s most exciting designers bundled with its flower arrangements and manages the last-mile same-day delivery to ensure the best customer experience.