In an innovative move to reinforce the values of Arab hospitality, Floward, the go-to online flowers and gifts delivery destination in MENA and UK, has announced its strategic partnership with Nua, a Saudi brand owned by Al Medinah Hertiage Co. that specializes in providing the finest quality of dates harvested from farms across the Kingdom of Saudi Arabia.
As part of this partnership, a variety of Nua’s luxurious date products will be available for purchase on Floward’s online store, offering clients a wider selection of gifting options throughout the holy month of Ramadan, a time when dates hold special significance as a gifting option within the Saudi culture. The partnership agreement was signed in the presence of Floward Chairman & CEO, Mr. Abdulaziz B. Al Loughani, and Chief Executive Officer at Al Madinah Hertiage Co., Mr. Bandar Al-Qahtani, on March 5 at Al Madinah Heritage’s headquarters.
Floward and Nua also launched a creative marketing campaign about the art of luxurious gifting featuring the outstanding collection crafted from the collaboration between the two companies. The campaign aims to encourage the spirit of generosity and giving, reflecting the beauty and authenticity of Arab hospitality during the blessed month of Ramadan.
Through this partnership, Floward is contributing to the Kingdom’s Vision 2030 by partnering with local companies and providing high-quality products that represent Saudi culture and heritage through its platform.
Established in 2017, Floward is a full-fledged e-commerce solution that offers prime fresh-cut flowers sourced from the best growers and farmers around the world and arranged locally by a team of florists and designers. Floward also offers cakes, chocolate and perfumes curated by the region’s most exciting designers bundled with its flower arrangements and manages last-mile same-day delivery to ensure the best customer experience.