Floward, the go-to online flowers and gifts delivery platform in the region arrived in Dubai with a big announcement on the Burj Khalifa on November 19, 2020, making it its 15th city to expand to in the region. The launch was announced through an elegant in-mall activation in Dubai Mall coupled with a beautiful message showcased on the Burj Khalifa, the tallest skyline in the world.
Floward services five of the UAE’s biggest emirates as it is considered the second largest market in the region for fresh-cut flowers and has the highest percentage of e-commerce penetration.
Established in 2017, Floward is a full-fledged e-commerce solution that offers prime fresh-cut flowers sourced from the best growers and farmers around the world arranged locally by a team of florists and designers. Floward also offer cakes, chocolate and perfumes curated by the most exciting local designers bundled with its flower arrangements and manages the last-mile same-day delivery to ensure the best customer experience.