Floward announces support for The Women’s Association in UK

Floward will be donating 100% of profits received from sales on a special gift bundle throughout March to support The Women’s Association.

Ahead of International Women’s Day on March 8, premium online flowers and gifts delivery service Floward, announces its partnership with The Women’s Association, an organisation which works to empower women and provide the support they need to help them thrive.

As part of the partnership, Floward has committed to donate 100% of all sales profits received from an exclusive gift bundle created with The Women’s Association, which will be available to buy on site alongside their Flower arrangements for the duration of March. 

In a world where gender stereotypes and bias still occur daily, The Women’s Association works to bring people together at all levels to work collectively in achieving gender equality. The organisation works with corporates and schools to spotlight women’s lives and perspectives, helping to develop programs that bring about real change that enables women’s social and professional progression. 

Floward believes that all women should feel valued, whether that’s in their personal or professional lives and with March being the month that celebrates women through International Women’s Day, Floward is proud to partner with The Women’s Association to provide gifts for women that also give back to women.

Floward CEO Abdulaziz Al Loughani says: “We’re honoured to be partnering with The Women’s Association. We were impressed by all they do for young women and girls and were eager to help support this further. Gender inequality is such an important issue and all of us at Floward are passionate about supporting this cause and raising the visibility of women in every industry.”

Deborah Williams, Founder of The Women’s Association says: “In a month that truly is about celebrating and empowering women everywhere, we are hugely grateful to Floward for choosing to support The Women’s Association. The donations will help us to continue to provide the support we offer to women, make meaningful changes towards gender equality at work and inspire working women everywhere to be the change makers of the future!”

Established in 2017, Floward is a full-fledged e-commerce solution that offers prime fresh-cut flowers sourced from the best growers and farmers around the world arranged locally by a team of florists and designers. Floward also offer cakes, chocolate and perfumes curated by the most exciting local designers bundled with its flower arrangements and manages the last-mile same-day delivery to ensure the best customer experience.

The Women’s Association is committed to ensuring that women and girls have the tools and support they need to thrive by bringing people together at all levels to work collectively in achieving gender equality. They are an organisation that works to change systems, cultures and mindsets that make women and girls feel like they have to be anything other than their authentic selves at work and in the wider world. They aim to be able to give girls the information and support to dream whilst continuing to work on dismantling the barriers that could prohibit them from making their dreams a reality. To do this, they work on educating and inspiring young girls whilst building a strong community of women that can support them through their journey.