Floward bags two awards at the HRM Summit Awards 2023 

Floward, the go-to online flowers and gifts delivery destination in MENA and UK, has won “Best Employee Experience Initiative” and “Best Reward & Recognition Strategies” awards at the HRM Summit Awards 2023 on October 9. The awards ceremony was held under the patronage of His Excellency Jameel bin Mohammed Ali Humaidan, the Minister of Labour, at the Intercontinental Regency Hotel in the Kingdom of Bahrain. The awards were accepted by Floward’s Chief Operating Officer, Mr. Mohamed Al Arifi.  

The HRM Summit Awards 2023 were presented at the 15th edition of the HRM Summit, the Middle East’s leading human recourses conference that brings together leaders and tech enthusiasts alike, to explore how HR will shape the world of tomorrow. The awards ceremony aims to showcase and honour exemplary HR professionals, providers, business leaders, and organisations across more than 20 award categories.  

The first award Floward achieved was the “Best Employee Experience Initiative” award. The winner of this award had to demonstrate an effective, sustainable, and successful employee engagement program with proven evidence of it improving its employee experience at the organisation. 

As for Floward’s second award, “Best Reward & Recognition Strategies”, the winner was recognized for excellence and innovation in employee reward and recognition programs and initiatives. The winner of this award was evaluated on a variety of key points including pioneering performance-linked reward and recognition programs across areas such as salary, employee benefits, impact of award and recognition on employee productivity, and the alignment of the reward and recognition strategy with business objectives.  

Floward has proven its eligibility for this award by being a leading company in the region to invest in workplace culture and dedicating a specialized department for employee satisfaction and well-being. The company strives to provide the best experience for its employees and is constantly evolving to present a model that has never been experienced before in the region, all while ensuring its employees receive fair compensation and due recognition for their efforts.  

Floward Chief Operating Officer, Mr. Mohamed Al Arifi added: “First and foremost we would like to extend our gratitude to his excellency for honouring Floward with these awards. We would also like to thank the organizers for their recognition and for hosting this ceremony. We believe our team members are our greatest strength. We dedicate this award to them, as they are the driving force behind all our achievements and the catalysts for our growth. Ensuring the well-being of our employees, especially in the fast-paced world of e-commerce, is at the top of our priorities. Which is why we always make sure they are well-compensated and recognized for their efforts.”  

Established in 2017, Floward is a full-fledged e-commerce solution that offers prime fresh-cut flowers sourced from the best growers and farmers around the world and arranged locally by a team of florists and designers. Floward also offers cakes, chocolate and perfumes curated by the region’s most exciting designers bundled with its flower arrangements and manages last-mile same-day delivery to ensure the best customer experience.