Floward, the go-to online flowers and gifts delivery destination in MENA and UK, celebrated the Kingdom of Saudi Arabia’s 91st National Day across the Kingdom and its embassies in the eight other countries the company operates in.
Floward CEO, Mr. Abdulaziz B. Al Loughani said: “First, we’d like to congratulate the Custodian of the Two Holy Mosques, King Salman bin Abdulaziz, His Royal Highness the Crown Prince Mohammed bin Salman and the great people of Saudi on the Kingdom’s 91st National Day. We at Floward, always strive to be partners in various activities and occasions that matter to our communities and celebrate with them through activations and events in order to spread joy and happiness all year round.”
On this occasion, Floward launched a special and exclusive collection of flower arrangements and gifts and released a celebratory video featuring a number of social media celebrities and influencers such as Azz Bin Fahad, Faisal Al Ghazawi and Mona Al Naman. It also decorated multiple cafés around the Kingdom and distributed flowers to visitors.
Floward was also a strategic partner in a Saudi traditional fashion show “Exceptional Woman” held in Durrat Al Riyadh, where it decorated the space with specially made arrangements and provided gifts. Additionally, it organized an initiative with Al Hayat Charitable Society in Al Rashid Mall in Madinah and hosted a decorated booth to distribute over 500 flowers to visitors.
At Medina, Floward designed an interactive wall asking people to share their feelings on this occasion at multiple locations including Business Hub and Charge Café.
Floward partnered with the Saudi Ministry of Health to distribute flowers to visitors at the ministry’s HQ in Riyadh, Ohud Hospital and Nujood Medical Center for vaccination at Medina, King Salman Hospital and the Obstetrics Hospital in Jeddah. It also organized a visit to King Faisal Specialist Hospital & Research Centre in collaboration with Qalbi Charitable Society, where it distributed flowers to patients in an effort to raise their morales and celebrate with them. It also coordinated with Kayan Association to host a first aid course by the Saudi Red Crescent held at the Saudi German Hospital and distributed giveaways to participants and attendees.
Floward participated in the Royal Guard celebrations where it helped decorate and design and distributed gifts and flowers to attendees and VIPs. Additionally, it decorated a concert hosted by Rotana and gave gifts and flowers to attendees.
In addition to celebrating the National Day inside the Kingdom, Floward also took part in the Kingdom’s embassies’ celebrations in the other eight countries where it operates. It decorated the embassies and arranged for giveaways to employees and visitors on this occasion.
Established in 2017, Floward is a full-fledged e-commerce solution that offers prime fresh-cut flowers sourced from the best growers and farmers around the world and arranged locally by a team of florists and designers. Floward also offers cakes, chocolate and perfumes curated by the region’s most exciting designers bundled with its flower arrangements and manages the last-mile same-day delivery to ensure the best customer experience.