Floward CEO Abdulaziz Al Loughani discusses Floward and e-commerce with CNBC Arabia

Floward CEO Mr. Abdulaziz Al Loughani discussed the state of e-commerce in the MENA region and why he decided to launch Floward.

Floward came to life as an e-commerce solution for the flowers business in the region that was mainly dominated by traditional stores and quickly became the go-to destination for flowers and gifts.

Watch his full interview with CNBC Arabia below.