Floward, the go-to online flowers and gifts delivery destination in MENA and the UK, is proud to announce its latest collaboration with Table Otto in Kuwait to bring a refreshing, floral twist to their newly revamped dining experience. This collaboration, under the theme “The Secret Garden,” pays homage to Al Shaheed Park’s rich history, where a botanical lab once flourished in place of the Table Otto restaurant.
With this campaign, Floward brings its signature floral touch to elevate Table Otto’s dining experience, combining local collaboration and creativity to create an unforgettable atmosphere. The collaboration will be featured in two of Table Otto’s locations: 360 Mall and Al Shaheed Park. At 360 Mall, visitors will be greeted by a stunning floral bicycle installation, while Al Shaheed Park will showcase an immersive floral décor, highlighting the restaurant’s connection to the park’s botanical past.
The collaboration also includes elegant touches such as mirror décor at Al Shaheed, table centrepieces with QR codes directing diners to Floward’s app, and branding on table mats and menus. Floward’s signature plants and flowers will adorn the shelves, bringing the beauty of nature indoors and connecting it to a memorable dining experience.
In addition to enhancing the ambiance, Floward will be involved in the exclusive VIP event at Al Shaheed Park, marking the unveiling of Table Otto’s revamped lunch menu. This event will celebrate local collaboration and culinary innovation, providing a unique opportunity to experience the art of fine dining paired with floral beauty.
The collaboration is set to continue for three months, offering diners an immersive and elevated experience that intertwines the beauty of flowers with a fresh dining concept. Floward’s involvement with Table Otto marks another step in bringing the Floward experience closer to its audience, extending beyond gifting and into unforgettable lifestyle experiences.
Established in 2017, Floward is a full-fledged e-commerce solution that offers prime fresh-cut flowers sourced from the best growers and farmers around the world and arranged locally by a team of florists and designers. Floward also offers cakes, chocolate and perfumes curated by the region’s most exciting designers bundled with its flower arrangements and manages last-mile same-day delivery to ensure the best customer experience.