Floward, the go-to online flowers and gifts delivery destination in the MENA region and the United Kingdom, has concluded two community initiatives during the holy month of Ramadan 2026 in Saudi Arabia, as part of its ongoing commitment to social responsibility and creating a positive impact within the communities it serves.
The initiatives were carried out in collaboration with Jood Eskan and Kiswa Al Sayyida Aisha Association, with the aim of spreading appreciation and reinforcing the spirit of giving throughout the holy month.
The first initiative took place at Diriyah Nights in Riyadh, in partnership with Jood Eskan, where Floward distributed flowers to visitors during the last ten days of Ramadan. Each flower was accompanied by a card featuring the association’s message, in a simple gesture designed to spread kindness and appreciation. A floral installation was also present throughout the activation, encouraging interaction and engagement among visitors.
The second initiative was held in Jeddah in collaboration with Kiswa Al Sayyida Aisha Association, where Floward distributed flowers from March 10 to March 14, bringing moments of warmth and connection to the community.
These initiatives reflect Floward’s belief in the power of simple gestures to create meaningful impact—turning everyday moments into expressions of appreciation and humanity. Ramadan offers an opportunity to connect more deeply with the community, reinforcing Floward’s commitment to supporting social programs and promoting the values of generosity and solidarity.
Established in 2017, Floward is a full-fledged e-commerce solution that offers prime fresh-cut flowers sourced from the best growers and farmers around the world and arranged locally by a team of florists and designers. Floward also offers cakes, chocolate and perfumes curated by the region’s most exciting designers bundled with its flower arrangements and manages last-mile same-day delivery to ensure the best customer experience.