As part of its commitment to social responsibility, Floward, the leading online destination for flowers and gifts in the Middle East and the UK, hosted members of Playbook, an edtech platform dedicated to empowering women and advancing them into leadership roles, for an exclusive floral arrangement workshop at Riwaq Art Space in Manama.
This event aimed to foster connections among Playbook members while unlocking their creative potential through the art of floral arrangement. Participants had the unique opportunity to learn from Floward’s expert florists, who guided them in transforming fresh blooms into stunning arrangements to adorn their personal spaces. The workshop concluded with a showcase of the participants’ creations, followed by a special prize draw sponsored by Floward.
Samer Mostafa, General Manager of Floward Bahrain, commented:”We are delighted to collaborate with Playbook on this inspiring event. It aligns perfectly with our mission to spread joy and beauty through flowers and gifts while reinforcing our commitment to meaningful community engagement. At Floward, we believe initiatives like these contribute to societal growth and empower women to explore their artistic talents.”
Shreya Ramohan, Co-founder and Chief Marketing Officer of Playbook, added: “This workshop is a fantastic example of how Playbook integrates strategic partnerships to develop skills and strengthen our internal culture. Through this collaboration with Floward, we not only provided our team with an opportunity to learn a new craft but also reinforced our commitment to fostering an environment where creativity and collaboration drive success. This event embodies our ‘Learn-Apply-Collaborate’ approach, which is at the heart of everything we do.”
Established in 2017, Floward is a full-fledged e-commerce solution that offers prime fresh-cut flowers sourced from the best growers and farmers around the world and arranged locally by a team of florists and designers. Floward also offers cakes, chocolate and perfumes curated by the region’s most exciting designers bundled with its flower arrangements and manages last-mile same-day delivery to ensure the best customer experience.