Floward is expanding its gifting offering

Floward, the go-to online flowers and gifts delivery destination in MENA and UK announced an expansion in its gifting vertical as it is now offering a much larger variety of gifts alongside its flower arrangements across all its operations.

Floward announced that it is deepening its investment in its category further by launching a campaign titled “Gift of Giving” which highlights the wide variety of gifts that are now offered by various local and international brands on its platform. The changes that were made by Floward come as a step to meeting the needs of Floward’s growing customer base across its nine countries.

“Gift of Giving” also urges people to express their feelings towards their loved ones by giving them beautifully curated gifts that were carefully handpicked by Floward.

Floward Chairman & CEO, Mr. Abdulaziz B. Al Loughani said: “The development in our category stems from our desire to meet each and every gifting need our clients may have and thus cementing Floward’s place as the leading destination for online gift-giving across all our communities. Our team members made it their mission to find the best partners in every country we operate in so our valued customers can easily gift each other through our app and website.”

Established in 2017, Floward is a full-fledged e-commerce solution that offers prime fresh-cut flowers sourced from the best growers and farmers around the world and arranged locally by a team of florists and designers. Floward also offers cakes, chocolate, and perfumes curated by the region’s most exciting designers bundled with its flower arrangements and manages last-mile same-day delivery to ensure the best customer experience.