Stemming out of its corporate responsibility toward its communities, Floward, the go-to online flowers and gifts delivery destination in MENA and UK, signed a partnership agreement with “Seen Foundation” on April 5, 2022, at the Foundation’s headquarters in Riyadh in the presences of management teams from both parties.
Seen Foundation is an endowment organization that helps Saudi families in need by completely restoring their homes in one day, with the participation of a group of volunteers and celebrities. Floward’s participation will include decorating the newly renovated houses with flowers to spread joy into the families’ hearts and gifting volunteers to thank them for their humanitarian efforts.
Floward Chief Growth Officer Mr. Mohammad AlArifi said: “We are thrilled to partner with Seen Foundation and help them spread joy in people’s hearts. We at Floward always strive to play an active role and be present in our communities and support them in any way possible. Social responsibility lies at the core of our values in Floward and since day one we made sure to allocate 1 % of our proceeds for various activities centered around social responsibility because we are an integral part of our communities, and their concerns matter to us. Thank you to the Seen Foundation for the wonderful humanitarian work they are doing and for giving us the opportunity to be a part of it.”
Established in 2017, Floward is a full-fledged e-commerce solution that offers prime fresh-cut flowers sourced from the best growers and farmers around the world and arranged locally by a team of florists, and designers. Floward also offers cakes, chocolate, and perfumes curated by the region’s most exciting designers bundled with its flower arrangements and manages last-mile same-day delivery to ensure the best customer experience.