Community activations across Riyadh and Jeddah highlight Floward’s ongoing commitment to awareness and impact
Floward, the go-to online flowers and gifts delivery destination in MENA and UK, has launched its annual Pink October campaign in the Kingdom of Saudi Arabia in collaboration with Zahra Association, reaffirming its commitment to spreading breast cancer awareness and supporting patients and survivors across the Kingdom.
As part of this year’s initiative, 10% of sales from Floward’s exclusive Pink October collection will be donated to Zahra Association, supporting their ongoing efforts in awareness, research, and patient care.
Beyond donations, Floward organized a series of offline community activations across major Saudi cities to engage the public and raise awareness.
In Jeddah, the Floward team visited Red Sea Mall, distributing single pink roses to visitors as a symbol of solidarity and hope. In Riyadh, activations were held at Riyadh Park and Diriyah Gate, where the team also distributed single roses to the community. Each activation featured a large pink ribbon installation to attract attention and raise awareness, while small pink ribbons with thoughtful messages were handed out alongside every rose as a gesture of support and encouragement.
Additionally, Floward held internal awareness sessions for employees led by medical professionals, focusing on early detection, education, and emotional support — reinforcing the company’s belief that awareness begins within.
Through this year’s Pink October campaign, Floward continues to transform thoughtfulness into meaningful action, standing by patients, survivors, and the organizations leading the fight against breast cancer.
Established in 2017, Floward is a full-fledged e-commerce solution that offers prime fresh-cut flowers sourced from the best growers and farmers around the world and arranged locally by a team of florists and designers. Floward also offers cakes, chocolate and perfumes curated by the region’s most exciting designers bundled with its flower arrangements and manages last-mile same-day delivery to ensure the best customer experience.