Floward sponsors Girls Football League

In celebration of International Women’s Day, Floward, the go-to online flowers and gifts delivery destination in MENA and UK is sponsoring the first U18 Girls Football League in the history of Kuwait. The league kicked off in January and will continue till the end of March with matches held at the headquarters of the Kuwait Football Association (KFA).  

Stemming out of its belief in the importance of women’s role in society and the need to support them in all fields, Floward decided to sponsor the last month of the league, which coincides with Women History Month and International Women’s Day. As part of its sponsorship, Floward donated a sum of money dedicated to supporting the league as well as offering the Women’s Committee at KFA free gifts for their various occasions.  

Chairman and CEO of Floward, Mr. Abdulaziz B. Al Loughani said: “We would like to congratulate the Women’s Committee at KFA, female players, and the women of Kuwait on the launch of the first-ever women’s football league in the history of the country. We are very proud of all the achievements and development that women’s sports have been undergoing recently, and we are always there to offer our support in any way possible. Floward believes in the importance of empowering women and supporting them across our communities and always strives to be part of any women-related event or occasion.”  

Olympics Committee Member and Chair of Women’s Committee, Ms. Fatema Hayat said: “We are proud to launch the first-ever women’s football league in Kuwait. We are strong believers in the importance of giving girls and women the opportunity to play football on a competitive level. We are thankful for the participation of over 200 players and the great support we’re receiving from parents and fans. We would like to thank Floward for sponsorship of the league and supporting the girls of Kuwait.” 

Established in 2017, Floward is a full-fledged e-commerce solution that offers prime fresh-cut flowers sourced from the best growers and farmers around the world and arranged locally by a team of florists and designers. Floward also offers cakes, chocolate, and perfumes curated by the region’s most exciting designers bundled with its flower arrangements and manages the last-mile same-day delivery to ensure the best customer experience.