Floward, the go-to online flowers and gifts delivery destination in MENA and the UK, proudly sponsored the Saudi Women Leaders Network (SWLN) Gala Reception, an event celebrating the achievements of trailblazing Saudi women in business and innovation. Held at Spago in Via Riyadh, the gathering was co-hosted with LionTree’s Lioness community and welcomed influential leaders from the Future Investment Initiative (FII).
Notable attendees included SWLN Co-Chairs Amirah Al-Taweel and Nosaibah Al-Rajhi, Board Members Sarah Al-Mubarak, Sarah Al-Towairgi, and Basmah Al-Sinaidi. Representing Floward were Chairman and CEO Abdulaziz B. Al Loughani and Chief Operating Officer Mohammed Al-Arifi.
In line with Floward’s dedication to meaningful community engagement, the company provided exclusive floral arrangements to enhance the elegance of the venue and gifted attendees luxurious perfumes from its brand Mubkhar, specially curated to commemorate the occasion.
Floward Chairman and CEO, Mr. Abdulaziz B. Al Loughani said: “We are honoured to support an event that not only showcases the accomplishments of Saudi women leaders but also fosters an environment for inspiration and connection. Through our partnership with SWLN, Floward reaffirms its commitment to empowering women and promoting inclusivity within the region.”
The SWLN Gala Reception underscored the importance of strategic collaboration and shared insights, advancing Floward’s mission to celebrate diversity and inspire future generations of female leaders. Floward looks forward to continuing its support for initiatives that uplift and empower women in Saudi Arabia and beyond.
Established in 2017, Floward is a full-fledged e-commerce solution that offers prime fresh-cut flowers sourced from the best growers and farmers around the world and arranged locally by a team of florists and designers. Floward also offers cakes, chocolate and perfumes curated by the region’s most exciting designers bundled with its flower arrangements and manages last-mile same-day delivery to ensure the best customer experience.