Floward to Participate in “Bloom Festival” as Official Partner  

Floward, the go-to online flowers and gifts delivery destination in MENA and UK, joins Taiseer – the Omani commercial platform as an official partner in organizing “Bloom Festival” as part of Salalah Tourism Festival. The Bloom Festival will kick-off on July 27th  until August 11th at Hawana Salalah Marina in Dhofar governorate.  

This partnership agreement, signed by Floward Oman Country Manager, Mr. Muhammad Haris and Taiseer CEO, Ms. Nada Bassam, stems out of Floward’s belief that this collaboration among private sector institutions will significantly promote Salalah’s Tourism Festival, positioning the Sultanate of Oman as an attractive tourist destination for both in-bound and out-bound tourists.  

Bloom Festival is organized with the goal of creating an unforgettable, immersive experience catered towards all ages, combining creativity and entertainment in a family friendly environment. Another main goal of this initiative is to spread awareness on environmental preservation and sustainability, which will be showcased at the festival through various events and activities. 

As an official partner, Floward will be holding its own floral workshops throughout the duration of the festival, led by the company’s florists. Visitors will be taught how to clean the flowers and put them into attractive arrangements, as well as how to take care of them to increase their longevity. 

Floward Chairman and CEO, Mr. Abdulaziz B. Al Loughani said: “We are excited to be joining hands with Taiseer platform in organizing the first edition of Bloom Festival that is organized with significant goals in mind with support from the Ministry of Tourism. Through this initiative we are also offering our support in boosting Salalah Tourism Festival’s status as a top tourist attraction.”  

he added, “We consider such collaborations between the public and private sectors to be equally fruitful for both parties, and we place high importance on supporting the government in achieving their objectives to drive growth in society.”  

Taiseer CEO, Ms. Nada Bassam Said: “We are pleased to announce the launch of the first edition of Bloom Festival, the festival of flowers and life, in collaboration with Floward, and with the support of multiple government entities and a number of sponsors from the private sector. Bloom, occurring during Salalah’s annual tourism festival, is an educational entertainment festival catered towards all ages, and remarkably represents a significant milestone for tourism in the Sultanate of Oman.” 

The festival is expected to attract 10,000 visitors a day with an abundant number of activities and attractions that will take place across different zones, including the recycling zone, drawing and colouring zone, petting zoo zone, tropical zone, and many others.  

Notably, Salalah’s Tourism Festival is organized annually by the Ministry of Tourism to celebrate the autumn season in the city through traditional performances and various activities. 

Established in 2017, Floward is a full-fledged e-commerce solution that offers prime fresh-cut flowers sourced from the best growers and farmers around the world and arranged locally by a team of florists and designers. Floward also offers cakes, chocolate and perfumes curated by the region’s most exciting designers bundled with its flower arrangements and manages last-mile same-day delivery to ensure the best customer experience.