Floward, the go-to online flowers and gifts delivery destination in MENA and UK is proud to announce its recognition as the winner of the E-commerce category at the prestigious CX Awards 2024, presented by MIT Sloan Management Review Middle East. The award was announced during the Customer Centricity Summit held in Riyadh, celebrating Floward’s innovative approach to personalization, convenience, and customer engagement.
The CX Awards 2024 honours the most forward-thinking brands in customer experience (CX) and customer-centric innovation across the Middle East. Floward’s victory in the E-commerce category reflects its commitment to enhancing the customer journey through unique and impactful initiatives.
Floward stood out for its groundbreaking features that redefined the gifting experience. Its occasion-aware custom cards seamlessly integrate product and card selection based on specific celebrations, creating a truly tailored experience. The handwritten font feature adds a heartfelt personal touch, while AI-generated suggested messages and multimedia options, such as photos, videos, and YouTube links, offer unparalleled customization. Additionally, the platform simplifies the gifting process with features like unknown recipient address collection and a convenient ‘Gift It Again’ option for repeat gifting. Floward’s rigorous quality assurance process ensures every gift meets the highest standards, reinforcing customer trust and satisfaction.
Floward Chairman and CEO, Mr. Abdulaziz B. Al Loughani said: “Winning the CX Award by MIT Sloan Management Review in the E-commerce category is a testament to our dedication to putting customers at the heart of everything we do. At Floward, we strive to innovate and elevate the gifting experience, making it more personal, seamless, and meaningful. This recognition inspires us to continue leading the way in customer-centric strategies and delivering joy to our customers.”
Floward’s achievement highlights its leadership in reimagining the gifting process and its unwavering focus on customer experience innovation, solidifying its position as a trailblazer in the e-commerce industry.
Established in 2017, Floward is a full-fledged e-commerce solution that offers prime fresh-cut flowers sourced from the best growers and farmers around the world and arranged locally by a team of florists and designers. Floward also offers cakes, chocolate and perfumes curated by the region’s most exciting designers bundled with its flower arrangements and manages last-mile same-day delivery to ensure the best customer experience.