Floward’s Participation in IFJ’S 31st Congress

Floward the go-to online flowers and gifts delivery destination in MENA and UK, participated in the 31st congress of the International Federation of Journalists (IFJ), which was hosted by the Oman Journalists Association at Oman Convention and Exhibition Centre between May 31st and June 3rd. The congress was held under the patronage of His Highness Sayyid Asa’ad bin Tariq Al Said, Deputy Prime Minister for International Relations and Cooperation Affairs and Personal Representative of His Majesty the Sultan.  

Floward’s participation included decorating the VIP area for the opening ceremony of the congress in the presence of 350 journalists, representing associations from over 100 countries, and many ministers and distinguished guests. Floward was also one of the sponsors for the closing ceremony which was hosted by the Omani Women’s Association which arranged a program called “Authentic Oman”, where Floward welcomed the guests with dazzling flowers.  

Established in 2017, Floward is a full-fledged e-commerce solution that offers prime fresh-cut flowers sourced from the best growers and farmers around the world and arranged locally by a team of florists and designers. Floward also offers cakes, chocolate, and perfumes curated by the region’s most exciting designers bundled with its flower arrangements and manages the last-mile same-day delivery to ensure the best customer experience.