Floward, the go-to online flowers and gifts delivery destination in MENA and the UK, has announced the launch of its Ramadan CSR initiative, a new human-interest show titled “Omnia”, streaming on the online platform Shasha. The program is dedicated to granting wishes to disabled people, giving them the opportunity to live out their dream for a day.
As part of Floward’s ongoing commitment to social responsibility, Omnia brings to life powerful and emotional stories of people who aspire to become judges, doctors, pilots, and leaders in their communities. Each episode follows a child as they step into the role they have always dreamed of, supported by their families and a wider community determined to make that dream feel real.
More than a television program, Omnia is a heartfelt initiative that shifts the focus from limitations to potential, highlighting ambition, resilience, and the importance of inclusion. Through this initiative, Floward reaffirms its commitment to empowering its communities and creating meaningful impact beyond business.
The show will stream exclusively throughout Ramadan on Shasha and will be available to watch free of charge for all viewers, not limited to paid subscribers, ensuring that this message of hope, possibility, and inclusion is accessible to everyone.
Established in 2017, Floward is a full-fledged e-commerce solution that offers prime fresh-cut flowers sourced from the best growers and farmers around the world and arranged locally by a team of florists and designers. Floward also offers cakes, chocolate and perfumes curated by the region’s most exciting designers bundled with its flower arrangements and manages last-mile same-day delivery to ensure the best customer experience.