Community activations and thoughtful gestures highlight Floward’s ongoing commitment to awareness and care
Floward, the go-to online flowers and gifts delivery destination in MENA and UK, has launched its annual Pink October campaign in Kuwait in collaboration with Al Sidra Association, reaffirming its commitment to spreading awareness and supporting women affected by breast cancer.
As part of this year’s initiative, 10% of sales from Floward’s exclusive Pink October collection will be donated to Al Sidra Association to support their programs dedicated to patient care, education, and awareness.
In addition to the donation, Floward carried out a series of offline community activities across Kuwait to show appreciation, raise awareness, and spread joy.
Floward’s team visited Al Sidra Association, where they distributed roses to patients as a symbol of hope and gifted Mubkhar perfumes and roses to the hardworking staff in recognition of their efforts.
The campaign also included activations in partnership with Al Salam Hospital at the Gate Mall, where single roses were distributed to visitors, creating meaningful moments that celebrated kindness and awareness.
To further extend the spirit of the campaign, Floward collaborated with Studio SWEEAT, a local Pilates studio, where participants received pink roses in honor of breast cancer survivors and the importance of women’s health.
Floward also held internal employee awareness sessions led by healthcare professionals to encourage early detection and promote education, reinforcing the company’s belief that awareness begins within.
Through these initiatives, Floward continues to transform thoughtfulness into meaningful action, standing beside patients, survivors, and the organizations leading the fight against breast cancer.
Established in 2017, Floward is a full-fledged e-commerce solution that offers prime fresh-cut flowers sourced from the best growers and farmers around the world and arranged locally by a team of florists and designers. Floward also offers cakes, chocolate and perfumes curated by the region’s most exciting designers bundled with its flower arrangements and manages last-mile same-day delivery to ensure the best customer experience.