Floward Featured in Forbes Middle East’s Top 50 Most-Funded Startups

Floward, the go-to online flowers and gifts delivery destination in the MENA and UK has been featured in Forbes Middle East’s annual list of the “50 Most-Funded Startups in MENA,” highlighting the young businesses that have secured the highest funding rounds in the region. Together, they have raised a total of almost USD3 billion in funding, with the top 10 startups raising USD1.9 billion combined.

In order to qualify for the list, the startups had to have been founded no earlier than 2014 and had to have raised a minimum of USD15.5 million in total funding up to December 20, 2021.

Founded in 2017, Floward has raised USD34.2 million to date, the latest of which was its Series B funding round of USD27.5 million led by STV with participation from Impact46 in June 2021.

In recent years, Floward has earned a leading market position in the flowers vertical, making in the largest flowers business in the whole MENA region in just under four years, as it now operates in 36 cities across nine countries with a team of over 650 members and counting.

Forbes Middle East extends the Forbes brand of journalism across the Arab world, conducting its own comprehensive research to publish original lists that adhere to strict methodologies. Its content attracts business leaders, investors, active and potential entrepreneurs, and a wide audience of ambitious and influential executives.

Floward is a full-fledged e-commerce solution that offers prime fresh-cut flowers sourced from the best growers and farmers around the world arranged locally by a team of florists and designers. Floward also offers cakes, chocolate and perfumes curated by the most exciting local designers bundled with its flower arrangements and manages the last-mile same-day delivery to ensure the best customer experience.