Floward launches Braille feature

Floward, the go-to online flowers and gifts delivery destination in the MENA and UK launched a new feature that enables its visually impaired clients to receive and send message cards in Braille to their loved ones in Riyadh, Jeddah and Medina.  

This new feature stems from Floward’s belief in the importance of connecting with every segment of society and offering its services to each person. Floward is the first company in the region and the field to launch such a service with the aim of including this often-marginalized segment of society and offering its full services to them.  

Launched on World Braille Day on January 4, 2022, Floward clients in KSA will be able to comfortably gift their visually impaired loved ones by adding messages printed in Braille, which is a system of raised dots that can be read with the fingers by people who are blind or who have low vision. It will enable them to receive and read messages with their gifts without any assistance. 

In addition to this feature, Floward made sure to enable people with low vision to send gifts as well by offering a holistic experience including accurate and extensive descriptions of its products to help them choose gifts easily. It also added products especially made for clients with low vision such as Braille watches that also remind them of prayer times coupled with flower arrangements.  

Floward always seeks to be a leader in innovation and to provide distinctive, creative and unique features, services and products to all its clients in the countries in which it operates, and the company intends to launch many new features and services soon. 

Established in 2017, Floward is a full-fledged e-commerce solution that offers prime fresh-cut flowers sourced from the best growers and farmers around the world and arranged locally by a team of florists and designers. Floward also offers cakes, chocolate and perfumes curated by the region’s most exciting designers bundled with its flower arrangements and manages last-mile same-day delivery to ensure the best customer experience.